We researched your business, analyzed your funnel, studied your competitors, and built the marketing assets your coaching program is missing. Everything below is yours.
You have the #1 dental podcast in the world. 740 episodes. 2,200+ practices coached. 37 years in the business. A practice you personally turned into the top 1/4% in the US. Your authority is unmatched in dental coaching.
But your coaching funnel does not reflect any of that. The gap between how good Thriving Dentist is and how it markets itself is the single biggest bottleneck in your business. We built the pieces that close that gap.
15 minutes. We will show you exactly how each piece fits into your existing business.
Reply to ColinThat is it. There are no steps between "discovered you" and "book a call with the founder." For a $18,000 to $36,000 annual commitment, that is a massive gap.
A dentist hears your podcast, visits your site, and the only thing they can do is book a strategy meeting. That is a high-commitment action. Most people are not ready for that on their first visit. They leave. They might come back in 6 months. They might not.
ConvertKit is installed on your site. But there is no lead magnet. No free PDF. No "5 Steps to Reduce PPO Dependence" opt-in. No mechanism to capture a visitor's email and keep talking to them until they are ready.
Every visitor who leaves without booking a call is a potential coaching client you will never talk to.
You sell coaching at $1,500 to $2,999 per month. The coaching page on your site is text and testimonials. There is no video walking a prospect through what coaching looks like, how it works, what results your clients get, or why your approach is different from ACT Dental, PDA, or Fortune Management.
Video builds trust faster than text. A VSL would let a prospect hear your voice, see your conviction, and understand the system before they ever book a call. It pre-sells them. By the time they get on the phone, they already believe this could work.
Right now, the strategy call has to do all the heavy lifting. A VSL would do half the work before the call even starts.
A prospect books a strategy meeting. They get a calendar confirmation. Maybe a reminder. That is it.
For a $18,000+ commitment, the time between booking and showing up is critical. A 3-5 email pre-call sequence would: confirm the booking, deliver a piece of value, set expectations, build excitement with social proof, and remind them the day before.
This improves two things at once. Show rate goes up (fewer no-shows). And the prospects who do show up arrive pre-sold, which means higher close rates.
The Thriving Dentist Show is the #1 dental podcast. 740 episodes. Downloaded in 188 countries. You bought a practice in 2007 with 80% overhead and turned it into the top 1/4% in the US.
That is the most compelling ad material in dental coaching. And none of it is packaged as paid ad creative.
You have a Facebook pixel on thrivingdentist.com and lifesmilesdentalcare.com (two separate pixel IDs, two ad accounts). But there is no visible coaching-specific ad creative leveraging your authority, your story, or your track record.
Paid ads targeting dentists frustrated with PPOs, buried in overhead, or watching competitors grow would bring qualified prospects into your funnel every single day.
Every layer sits between what you already have (incredible content + authority) and what you need (more booked and converted strategy meetings). Nothing replaces what is working. Everything amplifies it.
A 12-15 minute Video Sales Letter script for the Thriving Dentist coaching program. This video would live on the coaching page and walk a prospect through why coaching works, how your system is different, and why they should book a strategy meeting. Written in your voice.
"If you are a dentist making between $500,000 and $2 million a year and you feel like you are working harder than you should be for the money you are making, this is going to be the most important 12 minutes you spend this week.
I am going to show you the exact system I have used with over 2,200 dental practices to reduce their overhead, drop their insurance dependence, and build a practice that actually funds the life they went to dental school for.
My name is Gary Takacs. I bought a dental practice in 2007 that was drowning. 80% overhead. Stuffed with PPO plans. No marketing strategy. A half-million dollar practice going nowhere.
Within a few years, that practice was in the top one-quarter of one percent of dental practices in the United States. Today it is called LifeSmiles Dental Care in Phoenix, Arizona, and it runs on the same system I am about to walk you through."
"Here is what I see every single week when I talk to dentists.
You went to dental school because you wanted to help people. You wanted to do great dentistry. You wanted to build something you could be proud of.
But somewhere along the way, the insurance companies took over. You are writing off 30, 40, sometimes 50 percent of your production to PPO adjustments. Your overhead is 65, 70, 75 percent. You are working four or five days a week and the numbers at the end of the month do not reflect the effort you are putting in.
You have tried hiring consultants. Maybe you bought a course. Maybe you went to a conference and came back fired up for two weeks before everything went back to normal.
The problem is not that you lack information. There are thousands of articles and podcasts about running a dental practice. The problem is nobody gave you a system that connects all the pieces together and holds you accountable to actually implementing it.
That is what coaching does. That is what we do differently."
"We call it the Thriving Practice System. It is built on two foundations.
The first is 10 Elements of a Thriving Practice. These are the pillars. Relationship-driven care. Hygiene-driven growth. Less insurance dependence. A marketing strategy that brings in the right patients. A schedule that gives you your life back.
The second is 24 Core Business Systems. These are the specific, step-by-step implementations. Not theory. Not ideas. Systems. Each one comes with video training, documentation, and a rollout plan.
You implement two per month with your team. We check in twice a week. In 12 months, your practice looks completely different.
This is not a course you watch alone at midnight and forget by Tuesday. This is a coach in your corner, a team of practice management advisors calling you twice a week, and a system that has been refined across 2,200 practices since 1989.
I did not come up with this in a weekend. This is 37 years of working with dental practices. Every system has been tested in my own practice first. If it did not work at LifeSmiles, it does not make it into the program."
"Let me tell you what this looks like in practice.
I get dentists who come in at 75% overhead. Within 12 months of implementing the 24 systems, they are at 55%. That is not a small change. On a million-dollar practice, that is $200,000 more in the owner's pocket. Same revenue. Better systems.
I get dentists who are working five days a week and burning out. We restructure their schedule around a three-day doctor week. They produce the same or more in three days because the systems handle what used to require their presence.
I get dentists who are 70% PPO-dependent. We have a proven PPO reduction strategy that transitions them to fee-for-service without losing the practice. Step by step. Not overnight. But deliberately and permanently.
The Thriving Dentist Show has been downloaded in 188 countries. It is the number one dental podcast on iTunes. But the podcast is the free version. Coaching is where the implementation happens."
"Here is exactly what happens when you join.
Month one, we do a full assessment. Where is your overhead? What is your PPO mix? What does your schedule look like? What is your team situation? We identify the first two systems to implement based on where the biggest leaks are.
Every month after that, you roll out two more systems. Your Practice Management Advisor contacts you at least twice a week. Not to check a box. To actually walk through what is working, what is stuck, and what to adjust.
You get access to our coaching mastermind. You are in a room with other practice owners going through the same process. You hear what is working for them. You get ideas you would never come up with on your own.
You get team training. PPO reduction sessions. Verbal skills training so your front desk converts more calls into booked patients. Case acceptance mastery so your treatment plans do not die on the vine.
And you get me. Monthly group sessions where I review what is happening across all my coaching clients and share the patterns I am seeing.
The investment is $1,500 per month for general dentists. $2,099 per month for specialists. It is a 12-month commitment because the system takes 12 months to fully implement. There is no onboarding fee.
Think about what 10 points off your overhead is worth on your annual production. For most practices, that pays for coaching 5 to 10 times over in the first year alone."
"Now, you might be thinking: I have tried coaching before and it did not work.
I hear that a lot. Here is why it is different this time.
Most dental consultants give you a binder and a phone number. You call when you are stuck. That is not coaching. That is a helpline.
We call you. Twice a week. We track your progress every week. We have 24 specific systems with measurable milestones. We know exactly where you should be in month three, month six, month nine. If you are behind, we know why and we fix it.
The other thing dentists tell me is: I do not have time.
I get it. You are already working five days and drowning. But here is the thing. The systems we teach are designed to give you time back. The three-day doctor week is not something you earn after 10 years. It is something we build into your practice within the first 12 months.
You are not adding more work. You are replacing the broken systems that create the overwork in the first place."
"Here is what I would like you to do.
Book a Thriving Practice Strategy Meeting. It is free. It is one hour. It is just you and me.
We will look at your specific situation. Where your overhead is. What your PPO mix looks like. What is working and what is not. And I will tell you honestly whether coaching makes sense for where you are right now.
No pressure. No pitch. If it is not the right fit, I will tell you. I have turned down dentists who were not ready. I would rather you join when the timing is right than push you into something that does not work.
Click the button below this video. Pick a time that works. And let me show you what a thriving practice actually looks like.
I am Gary Takacs. I will see you on the call."
Three video ad scripts for promoting the Thriving Dentist coaching program. Each uses a different angle from your story and research. Ready to film as direct-to-camera pieces. Target platform: Facebook/Instagram and YouTube.
Angle: Lead with Gary's credentials. Let the numbers do the talking.
Target: Dentists who are solution-aware, comparing coaching options.
"I have coached over 2,200 dental practices. Here is what the top 1% do differently."
"My name is Gary Takacs. I have been in dentistry for 37 years. I bought a practice in 2007 that had 80% overhead and was drowning in PPO plans.
Today that practice is in the top one-quarter of one percent in the United States.
I did not get lucky. I built a system. 24 business systems. 10 core elements. The same ones I teach every coaching client.
The dentists who implement this system drop 10 to 20 points off their overhead in the first year. They reduce their PPO dependence without losing patients. They restructure their week to work three days as a doctor and make more than they did working five.
This is not theory. This is what 2,200 practices look like after 12 months."
"I do a free strategy meeting. One hour. We look at your practice, your numbers, your situation. And I tell you exactly where the leaks are. Book yours at thrivingdentist.com."
Angle: Lead with the pain of PPO dependence.
Target: Dentists who know something is wrong but have not identified the root cause.
"You are writing off 40% of your production to PPO adjustments. And you are calling that normal."
"Every month you produce $200,000 in dentistry. And $80,000 of that disappears into insurance write-offs.
You work five days a week. Your overhead is 70%. At the end of the year, you wonder where the money went.
The PPO plans are the problem. You know it. But you are scared to drop them because you think the patients will leave.
They will not. Not if you do it right.
I own a practice in Phoenix called LifeSmiles Dental Care. We used to be exactly where you are. PPO-dependent. High overhead. Working harder than the numbers justified.
We dropped the PPOs. Methodically. Over 12 months. Using a system I built and refined with over 2,200 practices.
Our patient count went up. Not down. Our production went up. And our overhead dropped below 55%.
The same system is what I teach in coaching. Step by step. Not a YouTube video you watch once. A 12-month implementation with someone calling you twice a week to make sure it happens."
"Book a free strategy meeting. We will look at your PPO mix and I will tell you exactly what is possible. thrivingdentist.com."
Angle: Gary's personal transformation story.
Target: Skeptical dentists who have tried coaching before.
"In 2007, I bought a dental practice that was failing. Here is what happened next."
"The practice was called LifeSmiles Dental Care. Phoenix, Arizona. When I bought it, the overhead was 80%. It was stuffed with PPO plans. There was no marketing strategy. No systems. Revenue was under $500,000.
I am not a dentist. I am a practice management coach. I had been coaching dentists since 1989. But I had never owned a practice myself.
I bought LifeSmiles to prove the system worked. Not in someone else's practice where I could blame the implementation. In my own practice where I had to live with every decision.
We implemented the 24 business systems one at a time. We dropped the PPOs using the same reduction strategy I teach today. We built a marketing engine that brings in 90+ insurance-free patients per month.
Today LifeSmiles is in the top one-quarter of one percent of dental practices in the United States. I own it with Dr. Paul Nielson and Dr. Tim Schmidt. It is still the lab where I test everything before I teach it.
That is the difference between me and every other dental coach. I did not read about this in a book. I did not consult from a distance. I bought a failing practice, fixed it with the same system I sell, and now it is one of the best in the country.
That is what I want to help you do with yours."
"Book a free Thriving Practice Strategy Meeting. One hour with me. We look at your numbers and I tell you where the gaps are. thrivingdentist.com."
A 5-email welcome and nurture sequence designed for ConvertKit. Fires when a dentist opts in through a lead magnet. Goal: warm them from "just discovered Gary" to "ready to book a strategy meeting." Spacing: Email 1 immediately, Email 2 day 2, Email 3 day 4, Email 4 day 7, Email 5 day 10.
When I bought my dental practice in 2007, it had 80% overhead and a waiting room full of PPO patients who had no loyalty to the practice.
I had been coaching dentists since 1989. Over 2,200 practices. But I had never owned one myself.
So I bought the worst one I could find and used it to prove the system worked.
Today that practice is LifeSmiles Dental Care in Phoenix. Top one-quarter of one percent in the US. 90+ insurance-free patients per month. Overhead under 55%.
I did not do anything magical. I implemented 24 business systems. One at a time. Two per month. In 12 months, the practice was unrecognizable.
Over the next few emails, I am going to walk you through what those systems look like and why they work.
If you want to skip ahead, here is the shortcut. Book a free strategy meeting with me and we will look at your practice specifically.
Talk soon.
Gary Takacs
The Thriving Dentist
I want you to do a quick calculation.
Take your monthly production. Now subtract your PPO write-offs.
For most practices I coach, that number is 30% to 50% of production. Gone. Every month. Written off because of contracts you signed years ago that you are afraid to cancel.
Here is what I see over and over.
A dentist producing $150,000 per month writes off $55,000 in PPO adjustments. Their overhead is 72%. Their take-home is $42,000. They work five days a week.
After coaching, same dentist. Same production. PPOs reduced by 60%. Overhead at 57%. Take-home is $64,500. They work three days as a doctor.
That is not a different dentist. That is the same person with better systems.
The fear is always the same. "If I drop the PPOs, the patients will leave."
In 37 years of coaching, I can count on one hand the number of practices that lost significant patient volume during a managed PPO transition. One hand. Out of 2,200 practices.
The patients stay because you are good at what you do. The PPOs were never the reason they came.
If you want to see what a PPO reduction roadmap looks like for your specific practice, book a strategy meeting.
Gary Takacs
One of my coaching clients was a general dentist in Texas. 12 years into practice. Working five days a week. Overhead at 74%. Bringing home less than her associates at the DSO across town.
She joined coaching and we started with the first two systems. Within 90 days, she had restructured her hygiene department and implemented our new patient experience protocol.
By month six, she had started the PPO reduction process. Her team was trained on verbal skills. Cancellation rate dropped by half.
By month twelve, she was working three days as a doctor. Her overhead was 58%. Her take-home was 40% higher than when she started.
She did not hire more staff. She did not add another operatory. She did not work harder.
She implemented better systems. That is it.
Every coaching client gets the same 24 systems. The implementation pace depends on where you are starting. But the destination is the same. A practice that funds the life you actually want.
If that sounds like something worth exploring, I do free strategy meetings. One hour. We look at your numbers and map out where the biggest opportunities are.
Gary Takacs
Not every dentist needs coaching. I have turned people away when the timing was not right. But there are three signs that tell me coaching would change everything for you.
1. Your overhead is above 60% and you cannot figure out where the money goes.
This is a systems problem. Not a revenue problem. You are producing enough. You are just leaking it. The 24 business systems plug the leaks one at a time.
2. You are working more days than you want and still feel behind.
A three-day doctor week is not a luxury. It is a design choice. When your systems handle the admin, the scheduling, the follow-ups, and the case presentation, you do not need to be in the chair five days a week.
3. You know the PPOs are killing you but you do not have a plan to get off them.
Every month you wait, you write off another $30,000 to $60,000 in production. We have a step-by-step PPO reduction strategy that has been used in over 2,200 practices. It works because it is gradual, deliberate, and backed by weekly check-ins.
If two of those three hit home, coaching is probably the highest-ROI investment you will make this year.
The strategy meeting is free. One hour. No pressure. We look at your situation and figure out if it makes sense.
Gary Takacs
Twelve months from now, one of two things will be true.
Either your practice looks exactly like it does today. Same overhead. Same PPO dependence. Same schedule. Same stress.
Or you will have implemented a system that 2,200 dental practices have used to fix those exact problems. Lower overhead. Fewer PPOs. Fewer days in the chair. More money in your pocket.
The strategy meeting is where it starts.
One hour. Free. Just you and me.
We look at your numbers. I tell you where the gaps are. If coaching makes sense, I will explain exactly what it looks like. If it does not, I will tell you that too.
I have been doing this since 1989. I host the number one dental podcast in the world. I own a practice in Phoenix that runs on the same system I teach. This is not theory. This is what I do every single day.
Book a time that works.
Talk soon.
Gary Takacs
The Thriving Dentist
Whether we work together or not, use it however you want. If you want us to build and run the whole system, let us talk.
Reply to Colin